The Dunning-Kruger effect: Why stupid people think they are smart

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereHave you ever met someone who thinks that they are amazing at something, but does not realise that in fact they are below average? This could be the Dunning-Kruger effect in action. The Dunning-Kruger effect is a cognitive bias whereby people who …

The Ambiguity Effect bias

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWhy do so many companies keep making the “wrong” decisions time and again? And what impact does this have on innovation projects? It may be linked to a cognitive bias called the Ambiguity Effect bias. The ambiguity effect is a cognitive bias …

The mere exposure effect bias: Why people like ideas they have seen before

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWhat do you need to do to make someone like your idea? Get them to see it as many times as possible. One of the most powerful unconscious biases which we all suffer from is called the Mere Exposure Effect. It essentially …

Innovation and its Effect on World of Photography

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWe’ve reached a couple of interesting milestones in a very short period of time, and it behooves us to pay attention to the changes in what has been an important industry – photography. For innovators, it’s been easy to kick Kodak around, …