The Zero Risk bias

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWhat would you prefer: Partially cleaning up two nuclear waste sites, saving 50 lives in the first and 40 in the second every year With the same amount of effort, completely cleaning up one of the two sites, saving 70 lives a …

The Semmelweis Reflex bias, and why people continue to believe things which are proved wrong

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereHow would you react to a piece of information which proves that something you believe is wrong? While most people think they would react logically, you might be surprised to know that your brain might tell you to ignore this new information …

Functional fixedness bias, and how to overcome it

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click here When all you have is a hammer, every problem looks like a nail. One of the primary biases affecting innovation teams is called functional fixedness. This bias limits a person’s ability to only see an objects only in the way it …

The Ambiguity Effect bias

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWhy do so many companies keep making the “wrong” decisions time and again? And what impact does this have on innovation projects? It may be linked to a cognitive bias called the Ambiguity Effect bias. The ambiguity effect is a cognitive bias …

The mere exposure effect bias: Why people like ideas they have seen before

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWhat do you need to do to make someone like your idea? Get them to see it as many times as possible. One of the most powerful unconscious biases which we all suffer from is called the Mere Exposure Effect. It essentially …

Why decision makers react to creative ideas like vomit: The Anti-Creativity Bias

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWhy is it that while so many companies say they want to encourage creativity, they actually end up rejecting it? Are they lying, or is there something unconscious which is happening? This is what researchers Jennier Mueller, Jack Goncalo and Shimul Melwani …

Survivorship bias

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereSurvivorship bias is one of the most common selection biases, and can be extremely detrimental when assessing whether a new idea or innovation will work. Survivorship bias is the tendency for humans to be aware of an focus on thins (be it …

Hindsight is 2020: The Hindsight Bias

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereThe phrase Hindsight is 20/20 usually refers to the fact that it is usually easier to analyse and evaluate events after they have already happened, rather than when you’re in the middle of them. There is also a very interesting cognitive bias …