The Ambiguity Effect bias

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereWhy do so many companies keep making the “wrong” decisions time and again? And what impact does this have on innovation projects? It may be linked to a cognitive bias called the Ambiguity Effect bias. The ambiguity effect is a cognitive bias …

Creative Clarity: Finding Focus in the Midst of Ambiguity

Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click hereI had the opportunity recently to hear Jon Kolko, Partner, Modernist Studio give a Keynote at the Back End of Innovation (BEI) conference on Creative Clarity: Finding Focus in the Midst of Ambiguity. Jon started out by discussing the myth of creativity …