Podcast S6E137: Blair Enns – Pricing your Creative services higher
In today’s episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto.
Topics covered in this episode:
- 00:01:30 – Blair’s history in advertising and consulting
- 00:03:30 – The fastest way to make your creativity a commodity is to sell your time
- 00:06:00 – Pricing is a prison cell of your making in your own brain
- 00:08:00 – The importance of asking questions to determine value
- 00:12:30 – Why creative people hate the feeling of doing “Sales”, and how to change this
- 00:17:30 – How to raise your prices for creative services
- 00:20:45 – Your idea of what you think the market will bear is usually wrong
- 00:22:30 – The importance of specialising to communicate your value by narrowing your focus
Links mentioned in this episode:
- Book: Pricing Creativity: A guide to profit beyond the billable hour: https://www.winwithoutpitching.com/pricing-creativity/
- Book: The Win Without Pitching Manifesto: https://amzn.to/3oeEs43
- Win Without Pitching training: https://www.winwithoutpitching.com/
- 2bobs podcast: https://2bobs.com/
