Podcast S6E130: Esther Gons – Innovation Accounting

In today’s episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting.

We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way.

Topics covered in this episode:

  • 00:01:30 – Esther’s history with Startups in Holland, and the founding of Ground Control
  • 00:02:45 – What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects
  • 00:04:30 – Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects
  • 00:07:30 – Why do we need metrics and management for innovation at all?
  • 00:10:15 – What is learning velocity?
  • 00:17:00 – Tools and indicators for the whole innovation portfolio
  • 00:19:00 – Hurdles to introducing a system of innovation accounting to decision makers

Links mentioned in this episode: