Podcast S3E64: Jonathan Courtney – What it takes to build a successful digital product

Podcast S3E64: Jonathan Courtney – What it takes to build a successful digital product
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In today’s episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart.

We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

Topics covered in today’s episode

  • 00:01:30 – How User Experience (UX) led Jonathan on his journey to starting his company
  • 00:03:30 – The tension behind building products for months and misalignment causing them to go nowhere
  • 00:05:30 – The power of Design Sprints to speed up project starts. Design sprints are a step by step system for bringing a group of people together to solve big problems
  • 00:09:00 – Why they moved from long term client engagements, and are now focusing down on shorter workshops
  • 00:12:00 – How digital product innovation has changed over the past 10 years
  • 00:16:30 – Innovation labs were a place where nothing got done
  • 00:19:00 – Apple and Google led people astray, by focusing on the wrong things
  • 00:20:45 – What it takes for a digital product to succeed

Links mentioned in today’s episode

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