Podcast S3E51: Stephen Shapiro – Using different lenses to reframe business problems

Podcast S3E51: Stephen Shapiro – Using different lenses to reframe business problems
Creativity Newsletter | Give Your Creativity a Boost with Self Hypnosis MP3 click here

In today’s episode of the Idea to Value Podcast, we speak again with Stephen Shapiro about his new book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems

We go through multiple examples of how companies have achieved innovation success by approaching problems in a new way, enabling them to ask better questions.

Topics covered in today’s episode:

  • 00:01:30 – How the recent Coronavirus outbreak is changing the way that people work
  • 00:04:00 – The importance of asking better questions in innovation
  • 00:05:30 – Using different lenses to reframe innovation problems in new ways
  • 00:06:45 – The story of Pumps and Pipes: Cardiologists and Gas pipeline engineers who get together to solve problems together, which resulted in filters that fix blood clots in human hearts
  • 00:10:30 – How an insurance company learned about improving customer transparency from Dominos Pizza
  • 00:11:00 – We usually ask questions which are either too abstract, or too specific
  • 00:12:45 – If a question is too specific, you won’t look for different ways of approaching the problem, as exemplified by Exxon Valdes Oil Cleanup
  • 00:15:00 – Expertise can be the enemy of innovation
  • 00:16:00 – What business are we actually in? [Editor’s note: Bic made pens first, then expanded to other cheap plastic items like razors and lighters]
  • 00:19:00 – Leaders don’t need to have the answers, they need to stimulate the organisation to ask the right questions

Links mentioned in today’s episode

Invisible Solutions Book: https://invisiblesolutionsbook.com


This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

* Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2
* Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr
* Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16



Write a comment