Leading the Charge to Disrupt Your Industry

Leading the Charge to Disrupt Your Industry
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Richard Jupe, Vice President, Innovative Product Development, Altria: Richard got to the point, fast: Altria’s strategy: reduce risk and expanding choice. “We have a Duel Engine. We are changing our culture with this model, he says.” “Since 1955 our company has been on the Fortune 500. We were Philip Morris. Now we have owned and …

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