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Creativity and Innovation

The innovative ways that Airlines make money with frequent flyer points

Airline loyalty programmes are fascinating. Not just because we happen to have enough frequent flyer points with one airline to fly around the world, but instead because of how they completely changed the business model of airlines. If you have any interest […]

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Creativity and Innovation

How this 1976 French wine tasting disrupted an entire industry

How sure are you that your products are better than the competition? How confident are you that your company will not be disrupted by a smaller competitor? This story shows how an entire industry was so convinced of their superiority that they […]

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