Are you building NPD concepts with consumers in a way that sets them up for success?

Are you building NPD concepts with consumers in a way that sets them up for success?
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The use of co-creation to build product concepts is a relatively rare and innovative practice. If you are embracing it you are a truly innovative innovator, a trail blazer following close behind pioneers of innovation best practice like PepsiCo, P&G and Danone. From our experience we have identified that a considerable shift in attitude and mindset …

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