#Creative thinking is the process by which individuals come up with new ideas or new approaches to business. New ideas could result in a new product – for example, a games console. They could also result in a new process that cuts costs or improves quality – for example, a bagless vacuum cleaner.
(GCSE Bitesize: #Thinking creatively. (n.d.). Retrieved December 11, 2017, from http://www.bbc.co.uk/schools/gcsebitesize/business/aims/publicsectorrev2.shtml)