Which kinds of companies should you approach to sell your ideas for new products? It can be a bit confusing. In this video, inventRight cofounder Andrew Krauss clears up the differences between licensees, licensors, brands, manufacturers, marketing companies, distributors, and so on. The main takeaway? Focus your list on companies that have distribution (meaning their products) in the stores where you want to sell. That’s what matters.
inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student.
Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.
New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.
Want to learn how to license your product ideas without a patent? Stephen’s book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.
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