Luc de Brabandere: Reinventing creative thinking

Luc de Brabandere: Reinventing creative thinking

out of the box. It’s one of the most cited strategies for thinking innovatively. Corporate philosopher and Luc de pondered exactly what was happening in our minds when we engaged in such activity, and here shares his own fresh perspective on this strategy. He argues that the most incredible ideas don’t come from just thinking beyond the perimeter of our current perception…but from relocating our minds to an entirely different box, where preconceived ideas don’t limit imagination.

TED@BCG was a TED-curated event featuring a diverse group of speakers from across the BCG community. Jointly produced by TED and BCG, the event put a spotlight on ideas, projects and insights that will contribute to the pursuit of growing ever onward and upward.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

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    Iscritto Iscritti says:

    The idea of trying to define our product/service without usinge the 5 most used words is… f-a-n-t-a-s-t-i-c !

    FrankDrebinJunior says:

    I love this guy also, but Edison (an invention-thief) is a terrible example …

    Ahmed Dahman says:

    love this man

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