In this one minute video Vijay Peduru goes over the easiest way to think of ideas to build a company around. While there are many ways people #come up with new business ideas, the simplest way is to look in the mirror and think about your own problems or challenges in the world. As an innovator, explorer, creator and entrepreneur, you have the ability to create your own solutions. Chances are if you have these challenges, so do many others. This is the way many successful companies have been formed.