“It was in third year and the question came up from the prof, “Is there anything you want to cover this year that you think is important to your art-making?”
I said, “Yeah, I want to talk about how I make my art work? How do I sell it? How to I make it a #business? Who do I contact? How do I do it? What is the process?”
The comment back was, “Well, if you do good work, it will just take care of itself.”
I knew that was just ridiculous.
I did a lot of work for no money or just because I wanted to make the work happen with the idea that if I got enough out there, and I was asked to do things I could stop at a certain point and say, “I need to be paid for this or remunerated for it now that I am recognized.
What I have done in the past is, I have an idea for something and I think it should go in a certain place. Then I go to a gallery say, I have an idea. Would this work with your up-coming schedule? Are you interested in this? If they are, then I do the work.
The best advice I could probably give to someone starting out, or a creative professional or someone making art or an artist is to value what they do and want to be paid for it. I don’t think it is a careerist thing at all. I think that if you are making something and that is your career, then you should be paid for it.
Value what you are putting out there and make sure your clients understand why it costs what it costs. There is a mutual respect there and I think the conversation needs to happen. It is something your shouldn’t shy away from. I’m guiltily of it. I did everything I could to make things happen and paid a huge amount to make it happen, thinking that eventually this would pay dividends.
I think an artist’s greatest asset, from a business perspective, is their originality. I think that is understood. It is not like you are making widgets.
Art. Making your own art is a bid deal. It is a really independent venture and you really have to have a lot of energy to keep it going and to want to see that become your business and your life. You have got to stick with it.
Like, we need it to become the 1970’s again, where people just do shit.”
Video produced by Trevor Jansen – http://trevorjansen.com/
Assisted by Rick Etkin – http://ricketkin.com/
Motion Graphics by Gabe Van Bergen – https://vimeo.com/gabevanbergen
Graphic Design by Rhoderick Lising – http://www.rhodericklising.com/
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