Stephen Key: Licensing, ProtoCon 2016

Stephen Key: Licensing, ProtoCon 2016

Why All You Need is One Simple Idea
You don’t have to start and run a small business to bring an innovation to market. For those who would prefer to stick to the inventive side of product development, is a fantastic avenue. Beyond enabling creative people to focus on what they do best, it’s less risky and requires far fewer resources. You don’t have to quit your day job to do it. Key, bestselling author of One Simple Idea, has licensed more than 20 of his product concepts. For the past 15 years, he’s been teaching others how to license theirs. Learn how to harness the power of the licensing model to bring your innovation to market more quickly. What do you really need to license an idea? How should you protect yourself? Key will tackle these important questions and more.

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