Tim Ogilvie from Peer Insight talks to business leaders of small micro companies about the concept of design thinking at the Creativity in Micro-Enterprise Conference in Kilkenny Castle.
“Design has been defined as a transformation of existing conditions. Design thinking is process. A process that is optimised for certain things for really building up what might be as opposed to breaking down what is. if you can visualise it as a set of tools or a problem solving approach that’s not better than analytic thinking its just optimised for certain conditions of real uncertainty”.
Creativity and Innovation in Micro Enterprises, the CIME project provides micro-enterprises across South-East Ireland access to leading-edge development and training programmes designed to encourage creativity and innovative thinking within their organisations.
The overall aim of CIME is to help micro – small, medium enterprises to think in a more creative and innovative way in order to survive in the current challenging economic climate. To help companies to become more efficient and effective in managing their business and explore new opportunities and new ways of doing business; respond to new technologies and trends as they emerge; and adapt to changing market conditions.
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