Generating ideas: Shimpei Takahashi at TEDxTokyo (English)

Generating ideas: Shimpei Takahashi at TEDxTokyo (English)

The man responsible for developing Bandai Co., Ltd.’s wildly popular capsule toys, , is in love with the idea of . His most notable work, called the “∞ Endless series” (Mugen Puchi Puchi, Mugen Edamame), received the first-ever Japan Toy Grand Prize “Trendy Toy” Award from the Japan Toy Association and achieved remarkable global sales of over five million units. Back in 2005, he even invented a board game called Simpei—named after himself—that’s been described as “tic-tac-toe on steroids.” His brand-new social gaming app Onedari Wanko (Fawning Puppy) already has many devotees. Shimpei revealed his unique cogitation methods in a book called Ways to Develop ∞ (Mugen) Ideas (East Press, 2012). He continues to research simple methods of imaginative thinking, determined to turn all of us into idea people.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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