The Creative Process (Five Stages)

The Creative Process (Five Stages)

Welcome to Episode 2 of The Life podcast. In this episode, I describe the classic of The Creative and how each stage works.

The Creative Process – Five Stages
0:44 – Preparation Stage
2:12 – Incubation Stage
3:24 – Insight Stage
4:36 – Evaluation Stage
6:48 – Elaboration Stage
7:54 – Recap of Five Stages

In this episode you’ll discover:

How the Creative Process works?
Five Stages of the Creative Process Model
The Preparation Stage – absorbing information
The Incubation Stage – letting subconsciousness do the work
The Insight Stage – Aha moment
The Evaluation Stage – is this an idea worth pursuing
The Elaboration Stage – 99% perspiration

Join James’s Facebook fans:

This is The Creative Life, James Taylor’s weekly YouTube show.


As a expert Taylor is a frequent guest speaker at universities and international conferences. He has given keynotes and talks at Apple, Subscription Site Summit in San Francisco, the British Music Show in the UK and at several universities across Europe including University of Dundee in Scotland and University of Macerata in Italy. He is often called upon by media outlets to give his views on trends in creativity and innovation. He has been quoted in the San Francisco Chronicle, Miami Herald, Columbus Dispatch, STV, Business Insider and San Jose Mercury News as well as featured on BBC TV and being the subject of a 30minute program on his life for BBC Radio Scotland. As a host on shows about creativity and innovation he has interviewed legendary investor Maynard Webb (, & board member) and New York Times best-selling writers Chris Guillebeau ($100 Startup), Rolf Potts (Vagabonding), Brand Cooper (The Lean Entrepreneur) and Ryan Holiday (Trust Me I’m Lying). James is also a Fellow of the Royal Society of the Arts (FRSA).

Meet James at


The Creative Life is a weekly self-improvement show full of , , and creativity strategies with creativity speaker and author James Taylor.

The Creative Life blog can be read at:


Never miss a video, and join the Youtube self-help community living the fully creative life:

Please watch: “Edward DeBono and The Uncreative Brain – Why You Need Creative Thinking Skills”

Be Sociable, Share!


    Pabo Gauna says:

    Hey James, thanks for the video. i found it very usefull. Like some peaple say, some stages dont always apply for Design… I think its on us to mold the stages to our own cases.
    Thank you again, very usefull.

    Sarah Crookall says:

    Thank you for explaining and breaking down these stages. I really notice the impact of being in different environments and taking walkings to kind of spur insights. Glad I found this channel. Looking for more content about creativity and inspiration. Cheers!

    A Wam says:

    its a vision a gift i get from god nobody can see what i see because the vision is send to me

    mira diba says:

    What the differences between artstic process and creative process?

    Norris Evans says:

    James, would you consider as one of your stages:  Live life to its fullest and have fun — pl. see  Life is a natural process — creativity is a natural process relax and allow your insightful processes to happen  comments ….. Thank you

    codemiesterbeats says:

    geeze I have million dollar ideas all the time… gotta evaluate them and see which ones will work.

    aana aana says:

    very helpful

    hannah tinyep mobya says:

    Glad i watched this , very helpful!

    Alice Dexter says:

    This doesn't apply to graphic design. You don't have time to … "sit on it" :/

    Ragini Soni says:

    What about Idea germination as a step?

    Englizion | Learn English says:

    Very useful (Y) … Thank you very much

    Basma Alaujan says:

    Thank you dear.. I love it it was helpful.

    Zanetti VAPA says:

    Is it possible that the 5 stages are out of sequence at times? For example, could you go into the evaluation stage AFTER the elaboration stage?

    I'm trying to make this applicable to the classroom and it seems like evaluation is a part of the entire process!

    James Taylor says:

    The Creative Process – Five Stages #creativity  

    Comments are disabled for this post.